This is a good example of how I think a good trade show booth can be designed on a small budget. (Designers should consider that when working with a non-profit.) Everything designed or used has multi-function and brings a higher ROI.
Fun Fact: The original prototype truck used in this oversized banner was a just a toy. We used a Laser Avery label to make the side decal and then shot the High Res Pano. Now the trucks are mass produced in China at the toy maker and the program is blossoming nationally.
Here is a great example of how print ads can be used as social media boosters. The design was directed at an older demographic, but with a young interactive feel. People who submitted photos and quotes via social media were excited about the possibility of being "published" and submitted photos and captions via Facebook. I then took the best photos and build a this layout for the paper. We then posted the results via social media building new excitement and creating new circles of influence on both ends. #ThatsAwesome